Monday 20 October 2014

Estée Lauder Companies Breast Cancer Awareness Campaign 2014

Estée Lauder Companies Breast Cancer Awareness Campaign 2014


This year’s Estée Lauder Companies Breast Cancer Awareness Campaign moves in a bold new direction with an uplifting call-to-action “Hear our stories. Share Yours”.  The Campaign comes to life through the authentic, inspirational stories of brave women and men who have faced breast cancer, and the loved ones who supported them throughout the experience.


Beginning in October 2014, The Estée Lauder Companies inAustralia will support many events including:

The Estée Lauder Companies Global Illumination dinner, Canberra in partnership with the National Breast Cancer Foundation.
The Estée Lauder Companies Global Illumination breakfast, Perth in partnership with the National Breast Cancer Foundation.
McGrath Foundation High-Tea Series
Cancer Australia’s Pink Ribbon Breakfast, Sydney
Breast Cancer Network Australia’s Pink Ladies Luncheon, Melbourne

 

In addition, The Estée Lauder Companies are proud to sell National Breast Cancer Merchandise across our counters in both Myer and David Jones Department stores and Jo Malone stores.

 

THE ESTÉE LAUDER COMPANIES’ BREAST CANCER AWARENESS (BCA) CAMPAIGN

The Estée Lauder Companies’ Breast Cancer Awareness (BCA) Campaign was founded in 1992 by the late Mrs. Evelyn H. Lauder with the launch of the Pink Ribbon, the universal symbol for breast health. Devoted to the mission to defeat breast cancer through education and medical research and currently active in more than 70 countries, The BCA Campaign has raised more than $53 million to support global research, education and medical services; with nearly $42 million funding 166 Breast Cancer Research Foundation® (BCRF) research projects worldwide over the past 20 years. In addition to private donations, funds are raised through employee activities and donations, Pink Ribbon Product sales and contributions from many of The Estée Lauder Companies’ iconic brands.

 

For more information on The BCA Campaign, visitwww.BCAcampaign.com or follow on Facebook:www.facebook.com/BCAcampaign, Twitter:www.twitter.com/BCAcampaign, Instagram:www.instagram.com/BCAcampaign and YouTube:www.youtube.com/BCAcampaign

 

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers and marketers of quality skin care, makeup,fragrance and hair care products. The Company’s products are sold in over 150 countries and territories under the following brand names: Estée Lauder, Aramis, Clinique, Prescriptives, Lab Series, Origins, M•A•C, Bobbi Brown, Tommy Hilfiger, Kiton, La Mer, Donna Karan, Aveda, Jo Malone, Bumble and bumble,Darphin, Michael Kors, American Beauty, Flirt!, GoodSkinLabs, Grassroots Research Labs, Tom Ford, Coach, Ojon,SmashboxErmenegildo ZegnaAerin Beauty, Tory Burch,Osiao and Marni.



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