Wednesday 19 February 2014

INTRODUCING KEVIN.MURPHY’S NEW ROUGH.RIDER MATTE CLAY

INTRODUCING KEVIN.MURPHY’S NEW ROUGH.RIDER MATTE CLAY

www.kevinmurphy.com.au



 
Create sculpted looks with KEVIN.MUPRHY’s new strong hold matte clay, ROUGH.RIDER.
By combining a mixture of wax with Diatomaceous Earth, made of 89% Silica which stimulates hair growth, and Soya Bean Extracts that provide nourishment and strength, ROUGH.RIDER is perfect for creating looks that have hold without losing the moisture.
“Inspiration for ROUGH.RIDER was drawn from the ‘Teddy Boy’ looks of the late 50’s. A subculture from London, the ‘Teddy Boys’ had very extreme hairstyles for their day,” says Murphy.
 
 
 
 
“The hair was all piled on top of the head and sculpted and moulded into shape, this required a product that gave you volume and hold.”
The latest tub to join the KEVIN.MURPHY range, this matte clay helps maintain the scalp’s health, while creating a matte finish.
To use simply rub a small amount between your palms and distribute evenly through damp or dry hair.
 
 
 
ROUGH.RIDER – RRP $35.95
ROUGH.RIDER creates sculpted looks that require volume, but with a moulded, fuller finish. Golden Bamboo provides extra strength to the hair and is abundant in vitamins that can have a thickening effect.
ROUGH.RIDER is now available at leading salons nationwide. For stockist details, call 1800104204 
 
 








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