Madonna to launch her first scent

Madonna to launch first scent

           

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Coty Inc. has signed a licensing deal with MG Icon to produce Madonna’s signature scent, called Truth or Dare by Madonna.

“I have always been obsessed by fragrance and for years wanted to create something personal that was an expression of me, but that other people could relate to as well,”

 “Something classical and timeless yet modern.”



Madonna said her mother’s scent would be the inspiration behind her perfume.

 “She always smelled like gardenias and tuberose, and intoxicating mixture ,feminine and mysterious.

 I wanted to recreate this scent, but with something fresh and new about it as well.



Something honest yet daring – hence the name Truth or Dare.”


The scent will launch in the US in late March, and is likely to hit our shores in May 2012.

KANANI xo