AMERICAN CREW LAUNCHES ITS ‘CREWCIAL’ COLLECTION - REDEFINING THE MODERN MAN

AMERICAN CREW LAUNCHES ITS ‘CREWCIAL’ COLLECTION - REDEFINING THE MODERN MAN

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American Crew, the world’s leading men’s grooming brand, has revealed its latest collection, ‘CREWCIAL’, showcasing the key 2013 trends in men’s styling.

CREWCIAL’s three key styles – Baxter, Hugo and Sam – represent the American Crew man, honouring the classic and experimental groomers simultaneously.

Always a leader in men’s style, the latest collection elevates American Crew to the next level – offering men and stylists the opportunity to express themselves without limitations, though a mix of bold shapes, sharp cuts and modern finishes.

American Crew "All-Star" Phoenix Thomson says CREWCIAL celebrates men by renewing the concepts of ‘tradition’ and ‘trend’, demonstrating that sophisticated guys can have both a sleek work-week style and a relaxed weekend look with the same cut.

"The CREWCIAL looks are targetted at men who are willing to experiment with their style and aren’t afraid to try something new. It’s all about having a bit of fun with your hair and modernising classic cuts," said Thomson.

The launch of the collection coincides with the latest American Crew product to hit the shelves, ‘Alternator’ – a styling spray that provides flexible hold and makes it possible to adjust or restyle the hair during the day.

"The polymer-based, flexible hold styling spray is the first product of its kind – Alternator allows men to apply the product once in the morning and create multiple looks throughout the day, without having to continuously add more product. So for men who want to change their look thought the day, all they have to do is run their hands through their hair.

"The result? A completely different style with none of that fluffiness!" said Thomson.

The CREWCIAL Collection hairstyles can be easily achieved and maintained using American Crew’s Classic range including Boost Cream, Superglue, Defining Paste and the newly launched Alternator.

 

American Crew Alternator – RRP $24.95 (100ml)

For American Crew stockist details, please call 1800 104 204 or visit www.ozdare.com

BAXTER Baxter is the longest cut in the collection, and American Crew’s modernised version of the bowl cut. Baxter can be worn in the classic, smooth finish using American Crew Boost Cream (which will add volume and thickness) or switched up to show off the natural texture with the new American Crew Alternator.

HUGO Hugo features a bold square shape that achieves gravity-defying hold with American Crew’s Defining Paste and a Mason Pearson brush to offer a natural finish. Hugo’s elegant, off-the-face look is mastered with a comb and the ultimate holding power of American Crew Superglue to provide that stay-put, high shine finish.

SAM Sam masters duality with a single application of Alternator, the new reshapable spray from American Crew. Worn down or pushed back, the look can be changed in an instant without another application of product. It’s great for guys who can’t make up their mind.


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